Smock is integral to our culture — President Mahama
President John Dramani Mahama has suggested that Ghana’s traditional fugu smock could soon gain global popularity, following heightened international attention triggered by a comment describing the attire as a “blouse” during his recent visit to Zambia.
Speaking on Friday, February 6, President Mahama reflected on how social media amplified the moment, turning a casual remark into a viral cultural conversation that placed Ghanaian heritage firmly in the global spotlight.
He said the unexpected attention has effectively promoted Ghanaian culture and could translate into economic gains for local artisans, particularly smock weavers.
“Smock has become an integral part of our culture. The smock weavers in Ghana will be very happy because, through the power of social media, they have received branding and marketing they could never have imagined,” he said.
Recounting how the discussion began, the President explained that reactions to his arrival sparked the moment. “While people were commenting on my arrival, one person from the crowd asked, ‘What blouse is he wearing?’ and it triggered a whole social media firestorm,” he noted, adding that the buzz has significantly raised global interest in the fugu.
Looking ahead, President Mahama hinted at the commercial potential of the traditional attire, suggesting it could become part of Ghana’s export portfolio. “I thank Zambia for marketing our fugu for us. It might even become an export item in our bilateral trade. We will export some fugu and create a new fashion trend,” he said.
