Mussa Dankwah: I Would’ve Faced Severe Backlash if Akwatia Election Prediction Was Inaccurate
Executive Director of Global Info Analytics, Mussa Dankwah, has described his outfit’s projection for the Akwatia by-election as one of the most fulfilling he has conducted.
He explained that the feeling stemmed from the pressure he faced, knowing many were prepared to heavily criticise him if the prediction had turned out wrong.
Ahead of the September 2, 2025, contest, Global InfoAnalytics predicted victory for the National Democratic Congress (NDC) candidate, Bernard Baidoo Bediako, with 53% of the total votes cast.
The Electoral Commission’s certified results later confirmed Bediako’s win, securing 18,199 votes against 15,235 for his closest rival, Solomon Kwame Asumadu of the New Patriotic Party (NPP).
Owusu Patrick of the Liberal Party of Ghana (LPG) managed 82 votes, with 33,819 valid ballots recorded and 303 rejected.
Speaking on the Citi Breakfast Show on Wednesday, September 3, Mr Dankwah noted that the stakes were high for his firm to deliver an accurate forecast.
“I knew I would have been taken to the slaughterhouse. They were preparing to take me there to finish me if I got this wrong,” he said.
He cautioned political parties against relying on propaganda or insults to sway voters, stressing that Ghana’s electoral landscape has shifted significantly.
“The word here is poll, fair game, research, and science. Gone are the days when elections are won on propaganda, emotions, insults, or just anything. All the parties must realise that the demography of people who are voting in Ghana today has dramatically changed.
“Over 70% of people who vote in Ghana today are below 35 years old. That is something that they must appreciate and understand the implications of the same,” Mr Dankwa explained.
According to him, young voters are more discerning and connected, making it harder for political parties to rely on misinformation.
“These people are well-connected, are on social media, and will be quick to fact-check you. If they fact-check you and realise that you are telling lies, that is your end,” he added.
