Lotto Marketing Companies Support KGL Operations at NLA
The Association of Lotto Marketing Companies (ALMC), Greater Accra branch, has publicly disassociated itself from recent public statements by the Concerned Lotto Marketing Companies condemning the working relationship between the KGL Technology Limited and the National Lottery Authority (NLA)
According to the Association of Lotto Marketing Companies, the challenge is not about KGL but rather the activities of the thousands of ‘Banker-To-Banker’ operators who are pushing the properly licensed lotto marketing companies out of business.
ALMC, in a statement jointly signed by Andrew Ofori Kwarteng the Regional Secretary and James Bastine, the Financial Secretary on behalf of the Association explained that the reasons shopped for by the Concerned Lotto Marketing Companies is untenable since the group’s National Executive members were already in very fruitful and mutually beneficial deliberations with the current Management of the NLA in a bid to introduce measures based on proposals they have submitted to them.
The ALMC noted that the said proposals in question include some “innovations that will ensure that as LMCs, we shall continue to be in business for which the prospects look very good for our members.”
The statement noted: “KGL Technology Limited is also a lotto marketing company, which has been granted license by the Board of the NLA under the lotto Act 2006(Act 722) to operate online lotto, so therefore, is permitted by law to operate as such.
“The major problem confronting the NLA and we the LMCs is rather the massive encroachment being perpetrated by the Banker-to-Banker operators, their agents and writers who have covered 75% of NLA market for so many years with impunity without paying anything to the NLA. Even now that they claim to have obtained some licenses, which seems to be under some suspicious terms, what they are paying to the NLA can be described as miserly donations which is nothing to write home about as compared to what KGL has paid to the NLA for only one year but is not making ugly noises like them. The modus operandi of the Banker-to-Banker is such that if care is not taken, the NLA would completely collapse.
“It is because of the nefarious activities of the Banker-to-Banker against the NLA that has compelled the Authority to introduce the electronic sales (*959# powered by KGL) for the 5/90 game which is the most popular product of the Authority among others.
“To this end, we are calling on the Government, the NLA and the Media not to pay any attention to this group known as Concerned Lotto Marketing Companies.
“Our policy is to help the NLA to promote policies and programmes that would ensure an integrated growth where the Authority would grow together with all its stakeholders including all the LMCs without any hindrance. And anything that would undermine this agenda would not be countenanced.
“We wish to state in clear terms that, KGL is not the one destroying the business of Lotto Marketing Companies but rather the increasing operations of Banker – to-Banker lottery”.
